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Hipermercado Géant is Uruguay's largest supermarket and is owned by Grupo Disco Casino (composed 50% by Grupo Casino and 50% by Supermercados Disco del Uruguay) and is the only supermarket under the Géant brand in Uruguay.
It is located just outside the capital city Montevideo on the east, and over one of the most important access streets to Montevideo, Giannattasio Avenue, which connects Montevideo with the so call Ciudad de la Costa, the fastest growing area in Uruguay in the recent years. Although the surrounding is not very highly populated, it attracts buyers from both the east part of Montevideo and the Ciudad de la Costa due to being relatively close to both areas, being easily accessible by car and its low prices.
History[edit]
Hipermercado Géant traces its history back to the 19th century, when Groupe Casino was formed in France, in 1898. In 1901, Groupe Casino became officially incorporated as a company.
On September 29, 1999, Hipermercado Géant Uruguay opened its first branch in that South American country, initially employing 900 persons. In 2001, Hipermercado Géant joined the rest of the Géant companies around the world to celebrate the 100th anniversary of Groupe Casino's registration as a company in France.
According to company numbers, Hipermercado Géant receives about $30,000,000 dollars in yearly earnings.
External links[edit]
- 129 stores
- Average retail space of 7,000 square metres
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Géant Casino hypermarkets’ broad offering is based on four specific characteristics: the predominance of the Casino private label, the extension and value-added presentation of fresh products, the development of new non-food concepts such as decoration and lifestyle items, and low prices.
The Géant Casino concept is designed to make shopping an easy, pleasurable experience,with helpful staff, agreeable layout, quality fittings, clear signage that directs traffic efficiently and original non-food offerings (textile, housewares, culture, electronics, e-commerce, etc.).
The price-cutting policy was a success for the Géant hypermarkets, which enjoyed a surge in both food and non-food sales volumes and an increase in revenue in the fourth quarter. The banner is proud to be the co-price leader in the hypermarket segment.
The majority of Géant Casino hypermarkets are located in southern France.
Hyper Casino
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Smaller than a hypermarket but larger than a supermarket, this banner combines a close-in location with a broad offering that closely reflects that found in a Géant Casino, including for non-food products.
Casino drive
Casino drive.fr. is Casino’s e-commerce site for grocery shopping.Deployed in more than 98 hypermarkets and supermarkets, it offers more than 8,000 products on line.Customers who place their orders in the morning can schedule an afternoon delivery or choose to click and collect two hours later.
Casinoexpress
With this solution, customers place their orders at www.casinoexpress.fr and then pick up their groceries at a drive-through collection point not connected to a store. Eleven stand-alone CasinoExpress collection points have been installed so far on major thoroughfares. CasinoExpress teams load the groceries into customers’ cars in less than five minutes.